Maruti Suzuki India has entered the compact SUV market with the Vitara Brezza. Kenichi Ayukawa, MD & CEO, speaks to Renuka Kirpalani on the target audience and the company’s unstinting focus on consumer satisfaction. The Gypsy was one of the first few SUVs around in India. But historically, it’s been difficult for Maruti to crack the SUV segment. Do you think it was really a lack of products or was it the perception of the brand?We have to apologise to our customers for making them wait for a long time. We are confident that the Vitara Brezza will be well received by our customers. What are your expectations of the Brezza and who is the target customer?Our target is mainly the young family who we expect to enjoy driving and life. Also those who want an urban cruiser and enjoying driving in the city. Since the Vitara Brezza will be sold from the regular Maruti Suzuki network, do you expect it to be a large volume car?As you say, we are a little bit behind in the SUV segment. But as far as the Vitara Brezza is concerned, we want to be at the No. 1 position in the segment…. Read full this story
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