In 2012, Rachel Mansur and Floriana Gavriel launched Mansur Gavriel — then a small collection of leather totes and drawstring bucket bags in a variety of colors. Almost immediately, the brand was a success: Within a month of its debut, there were already waiting lists at retailers for coming shipments and, by that fall, the bucket bag was one of the most prominent accessories on editors' shoulders at New York Fashion Week. Since then, Mansur Gavriel has grown considerably: The designers have won two CFDA awards for accessory design and introduced footwear this past spring. Last fall, they opened their first dedicated store, a pop-up in SoHo. On Tuesday, the space will transform into a colorful candy shop, created especially for the debut of the brand's spring/summer 2017 collection. (It will open to the public thereafter.) Next, the brand will debut women's clothing during fashion week in September — and, with a See Now, Buy Now Model, will make it immediately available for purchase. Mansur Gavriel has done this all without traditional advertising; the brand avoids print advertisements in favor of street posters and an active Instagram feed, where they have amassed a half-million followers. "We don't have this traditional… Read full this story
- Cancer battle inspired real life Barbie's £28k surgery paid for by sugar daddies
- Facebook could beat Tinder just by getting users to meet in real life
- Majid Majidi: Real-life missing in Indian films
- Man possessed and animals suddenly drop dead in real-life series True Horror
- Horror of real-life acid attack behind Emmerdale's bleak storyline
- Tiger Shroff and Disha Patani get replaced by another real-life couple
- Well before Stormy Daniels, Michael Cohen came to Miami chasing a Trump movie studio
- Charlize Theron: a life constantly in Flux
- All That Jazz! Studio 32 Production of Chicago
- Think you are an Instagram pro? Dubai challenges you!
In the Studio With Mansur Gavriel, Where Instagram Is Real Life have 302 words, post on www.nytimes.com at February 10, 2017. This is cached page on GameMax. If you want remove this page, please contact us.