Getting exposure in a new market is never easy but Luxembourg brewery Bofferding appears to have hit upon a winner by baring all in its latest campaign. The series of adverts for Bofferding USA, developed by Milwaukee agency BVK, depict people posing by lakes or paddling in sparkling streams, beer in hand, completely naked. They are complemented with the caption “Drink in the Boff”, a play on the word “buff”, which means naked. The campaign caught the eye of journalists at industry publication “AdAge”, who gave it a mention in their Marketers’ Brief on Thursday. It explained that Bofferding had to censor some of the images, placing black squares over behinds, to appease Facebook. Even there, Bofferding USA made the amendment work to its advantage, writing on its social media posts “To get it approved to run, we had to add a little something to our ad. But, we’d never do that to our beer.” Image shows the new Bofferding USA advertising campaign. Photo: Bofferding USA/Facebook Bofferding is manufactured by the family-owned operation Brasserie Nationale, which has its brewing facility and headquarters in Bascharage. Founded in 1842, it has been exporting to the US since 2014. In November 2018, it… Read full this story
- Boosting Sales During a Recession
- 8 Ways to Boost Your Business Using the Internet
- The Top 10 Ways to Boost Your Small Business Online Presence
- Secrets of Boosting Website Traffic, Part 2
- 8 Keys For Writing White Papers That Boost Business Credibility
- Successful Internet Marketing Without a Website - Several Simple Yet Effective Methods
- 10 Ways a Video Production Can Drive PR Business
- Male Fertility - Diet For Father to Be
- An Overview of SEO, SEM, and Website Design
- Email Marketing - Increase Your Sales With Video and Email
Lux brewer boosts US exposure with cheeky new campaign have 281 words, post on delano.lu at August 29, 2019. This is cached page on GameMax. If you want remove this page, please contact us.