New Delhi | Mumbai: Automobile companies Hyundai Motor India, MG Motor and Mercedes-Benz are turning to online portals to boost sales, expecting customers to make a slow return to physical showrooms once the lockdown is lifted. MG Motor India’s online sales channel is scheduled to become operational by the end of the month. Hyundai is accelerating the launch of its one-stop digital sales platform “Click to Buy.” Mercedes-Benz, which currently sells pre-owned vehicles online, is adding new vehicles on its platform. As much as a quarter of vehicle sales are expected to happen online by 2025. New-age consumers have already started drawing heavily on online information to make vehicle-buying decisions. The spread of Covid-19 and associated preventive norms of social distancing will quicken the shift to purchases online, auto industry experts said. “The coronavirus outbreak and the subsequent lockdown hastened our decision to opt for such a solution,” MG Motor India president Rajeev Chaba told ET. “We are expecting a profound behavioural change. We think more and more consumers would now start finding it more convenient to make purchases online.” MG Motor India’s portal will allow customers to research vehicles, make bookings, schedule test drives, avail of financing options and… Read full this story
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