Godrej Consumers Product Ltd (GCPL) expects a shift in consumer habits and preferences impacted by the coronavirus pandemic with a greater focus on health, hygiene and protection, according to a top company official. With a view to address the changing requirements of consumers, the FMCG major plans to introduce new products in the sanitiser category, extending its offering. Besides, the Godrej Group firm sees a greater role by online sales channels, which it believes will emerge stronger post the ongoing health crisis as people would tend to avoid stores. For this, it is gearing up its plans to be more aggressive on e-commerce platforms. “What is likely to happen is consumer habits and preferences will change quite a bit. What we see now is a greater focus on health, hygiene and protection,” GCPL Managing Director and CEO Vivek Gambhir told. Keeping this change in mind, the company is launching some new products in the sanitiser category, he said. Commenting on online sales, which have witnessed an upswing due to the pandemic, Gambhir said,”There would probably be a larger focus on online sales. So we are developing plans to become more aggressive online. We are also evaluating to launch new products… Read full this story
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