Microtransactions are big business at Activision Blizzard. The company said today in an earnings report that revenue from "in-game net bookings," which include things like DLC sales, loot boxes, and in-app purchases on mobile games, reached $4 billion for 2017. During the fourth quarter alone, Activision Blizzard brought in over $1 billion for in-game net bookings. These figures represent quarterly and annual records for Activision Blizzard.Importantly, as analyst Daniel Ahmad explained on Twitter, around $2 billion of Activision Blizzard's annual revenue from in-game net bookings came from the company's mobile subsidiary, King, which operates Candy Crush. The other $2 billion came from Activision Blizzard's console and PC efforts, along with Activision Blizzard's efforts on mobile such as Hearthstone.It's worth noting that around $2 billion of that is indeed from King's mobile games such as Candy Crush. — Daniel Ahmad (@ZhugeEX) February 8, 2018Call of Duty: WWII offers … [Read more...] about Activision Blizzard Made $4 Billion On Microtransactions Last Year
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Activision Blizzard made over $4 billion on microtransactions in 2017, over half of its revenue
By Sherif Saed, Friday, 9 February 2018 10:08 GMT The business of selling in-game items is becoming more profitable for Activision Blizzard than selling the games themselves. During Activision Blizzard’s Q4 2017 financial results, the publisher revealed that it made $7.16 billion in revenue in the entire fiscal year, a record for the company. Of that, $4 billion was generated by in-game purchases. Activision owns King, makers of Candy Crush and other mobile, microtransactions-heavy games, but even when you separate King’s share, valued at $2 billion, you’ll still be left with $2 billion from PC and console in-game purchases. Of course, every big game Activision Blizzard makes has microtransactions or add-ons. This includes Call of Duty: WW2, Overwatch, and Destiny 2. In some cases, with Call of Duty and Destiny, the games have multiple means of post-launch monetisation. This is quite the figure, and it’ll no doubt inform the future of the company, and the … [Read more...] about Activision Blizzard made over $4 billion on microtransactions in 2017, over half of its revenue
Destiny 2 and Call of Duty: WWII drives earnings for Activision Blizzard
Activision Blizzard reported its earnings for the fiscal quarter and full-year ended December 31, showing an increase in revenue from sales of Destiny 2 and Call of Duty: WWII. The company did not disclose any sales numbers for either games but notes that Call of Duty: WWII set a day-one record for digital sales on PS4 while Destiny 2 had the largest PC launch in Activision history. Due to the successful launch of Destiny 2 and Call of Duty: WWII, Activision reported 55 million MAUs (monthly active users) for the quarter, up 12 percent quarter-over-quarter and matching its prior quarterly record. As for Blizzard, the company had 40 million monthly active users during the latest quarter. This is a decline from last quarter, but Blizzard pointed out that its games have reached 40 million monthly active users for six quarters in a row … [Read more...] about Destiny 2 and Call of Duty: WWII drives earnings for Activision Blizzard
Destiny 2 and Call of Duty: WWII drove profits for Activision Blizzard
Activision Blizzard reported its earnings for the fiscal quarter and full-year ended December 31, showing an increase in revenue from sales of Destiny 2 and Call of Duty: WWII. The company did not disclose any sales numbers for either games but notes that Call of Duty: WWII was the top-grossing console game of the year globally, while Destiny 2 was the second-highest-grossing console game in North America for the year with the largest PC launch in Activision history. Due to the successful launch of Destiny 2 and Call of Duty: WWII, Activision reported 55 million MAUs (monthly active users) for the quarter, up 12 percent quarter-over-quarter and matching its prior quarterly record. As for Blizzard, the company had 40 million monthly active users during the latest quarter. This is a decline from last quarter, but Blizzard pointed out that its games have reached 40 … [Read more...] about Destiny 2 and Call of Duty: WWII drove profits for Activision Blizzard
Call Of Duty: WW2 And Destiny 2 Help Activision Blizzard To A Record Year
Activision Blizzard today reported earnings for the quarter and full-year ended December 31, showing big gains for revenue thanks in part to Call of Duty: WWII and Destiny 2.Activision did not share any sales numbers for either game, but said in its report that Call of Duty: WWII and Destiny 2, in that order, were the top two highest-grossing console games in North America for the year. Globally, Call of Duty: WWII was the top-grossing console game of 2017, Activision said, noting that the PS4 edition set a day-one record for digital sales. The Call of Duty franchise has now been the No. 1 series globally, based on revenue, for eight of the past nine years, Activision said. It also confirmed rumors that Black Ops developer Treyarch will deliver 2018's Call of Duty game.As for Destiny 2, in addition to being the No. 2 overall console game in North America based on sales, it represented Activision's biggest PC release ever. DLC sales were strong, too, as Destiny 2's first expansion, … [Read more...] about Call Of Duty: WW2 And Destiny 2 Help Activision Blizzard To A Record Year