2018 has seen an increased interest in augmented reality as the technology becomes more easily available to users everywhere. In a nutshell, augmented reality(AR) works by layering 2D or 3D virtual content on top of real world locations and objects, which can be accessed using smart devices such as phones and tablets and also wearable technology such as smart glasses. Unlike virtual reality games and apps that need investment in dedicated headsets, augmented reality apps can work on commonly available smartphones and headsets. This paves the way for widespread distribution of AR apps. Consumer adoption of AR has created a thriving market for AR applications across all sectors, from popular social networking apps like SnapChat to product promotion apps like IKEA’s catalogue. Geo-location based augmented reality apps AR technology can be broadly classified into four types : Marker-based AR Marker-less or location based AR Projection based AR Superimposition based AR Most AR apps … [Read more...] about How Geo-location based augmented reality apps function?
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AUGMENTED reality is all the rage these days – but what is it, and how does it actually work? Here's a complete guide to AR, including how it's different from VR, and how you can start playing with augmented reality today with the best iPhone and iPad AR apps. What is augmented reality? Augmented reality, or AR, is a type of technology that overlays computer graphics onto the real world around you. For instance, Microsoft's HoloLens is an AR headset that lets you see things that aren't really there. So it can create a virtual game of Minecraft on a real-world table in front of you, simply through computer-generated visuals. And some iPhone or iPad apps work using AR too – like the cute creatures you see in the popular Pokémon Go mobile game. It's simply "augmenting" the world – adding to it, without shutting it out. How is augmented reality different from virtual reality? Augmented reality is about adding computer-generated items to the your field of view. … [Read more...] about Best AR apps for iPhone and iPad revealed – a simple guide to augmented reality for beginners
Gree has rebranded and expanded its virtual reality fund as it gears up for a second round of investments. The 'GVR Fund' was launched back in April 2016 to help virtual and augmented reality developers find their feet. Gree initially only committed $12 million to the program, but eventually went on to sink $18.3 million into 17 companies, primarily based in North America. Now, the Japanese outfit wants to broaden the initiative to include more mixed and augmented reality projects. As such, it will now be known as the 'GFR Fund,' and will focus on investing in various early-stage virtual, augmented, and mixed reality startups. "We believe that virtual and augmented reality have the power to alter people's lives by completely changing the way of interaction between people and computer which has been trapped in small, square screens," reads the GFR Fund website. "We help talented entrepreneurs, who share … [Read more...] about Gree rebrands VR fund as focus shifts to mixed and augmented reality
Gree has rebranded and expanded its 'GVR' virtual reality fund as it gears up for a second round of investments. The $12 million fund was launched back in April 2016 to help virtual and augmented reality developers find their feet, but with that wad of cash nearly spent, Gree wants to broaden the program to include more mixed and augmented reality projects. With that in mind, the initiative will now be known as the 'GFR Fund,' and will look to invest a hefty $18 million in early-stage virtual, augmented, and mixed reality startups. "We believe that virtual and augmented reality have the power to alter people's lives by completely changing the way of interaction between people and computer which has been trapped in small, square screens," reads the GFR Fund website. "We help talented entrepreneurs, who share the same passion and value with us, expand their businesses globally." You can find out more about the retooled program over on the GFR Fund website. … [Read more...] about Gree expands VR fund as focus shifts to mixed and augmented reality
Magic Leap, a notoriously secretive tech startup that has been working on augmented reality for the past few years, finally offered a peek at its hardware today. Dubbed Lightwear, the goggle-style headset promises “amazing experiences that feel natural,” all powered by a hip-mounted, puck-shaped computer called a Lightpack. The system works with a handheld controller that features “force control and haptic feedback ... for a fluid, sensory experience.” The first iteration of the company’s hardware, Magic Leap One, is expected to ship sometime in 2018. Magic Leap said on its website that its software development kit and creator portal will be available early next year. Magic Leap’s augmented reality technology promises to mix real-world vision with computer-generated digital objects, in the vein of Microsoft’s HoloLens or Google’s Glass goggles. Magic Leap’s Lightwear will project a digital lightfield over the user’s field of … [Read more...] about Augmented reality startup Magic Leap reveals first look at hardware